NPH USA Joins the Global #GivingTuesday Movement
On December 1, 2015 – the Tuesday after Thanksgiving – NPH USA will again be part of the Giving Tuesday Movement.
|NPH USA is pleased to announce it has again joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. The goal of #GivingTuesday is to inspire people to take collaborative action to improve their local communities and to give back in impactful ways to the charities and causes they support, and help create a better world. Taking place on December 1, 2015 – the Tuesday after Thanksgiving – #GivingTuesday utilizes the power of social media to create a global movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.”#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
Frank Donaghue, President and CEO of NPH USA, states, “In the countries where we work, there is no Black Friday or Cyber Monday. Millions of people do not think about holiday sales or buying the latest electronic gadget. They struggle to survive. #Giving Tuesday is a wonderful way to remind ourselves that there are people less fortunate than ourselves who need help.”
Since the conceptualization of #GivingTuesday in 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times.
NPH USA received more than $6,300 in donations in 2014, an increase over the $5,800 received in 2013. We hope to see another increase this year and invite you to #GiveBetter.
Use our avatar and Facebook cover and link to www.nphusa.org/gift.